About Electric London

definition: iˈlɛktrɪk/ sdjective: electric

Having or producing a sudden sense of thrilling excitement. “the atmosphere is electric” synonyms: charged, electrifying; exciting, dramatic, exhilarating, intoxicating, dynamic, thrilling, stimulating, galvanising, invigorating, animating, energising, rousing, stirring, moving, buzzing.


“Electric is all about people… it will always be about people… Those people have got to be Creative… Ambitious… and we’ve got to build an energy around them” – Mark Woolley (Founder)

Electric Formulas were born out of passion. Drawing on two decades of experience in the industry and years of intense research and development, Electric are very proud of the Electric Professional product range, which is now available worldwide.
Each product has been carefully and expertly formulated to offer guaranteed results on clients, photo shoots and the catwalk by award winning hairdresser Mark Woolley and the Electric Artistic Team.

This luxurious salon professional range offers a sensory experience combining a unique blend of technologically advanced ingredients, unique to the Electric brand, with stylish monochrome packaging and real results that In Style magazine acknowledge is “The miracle we have been waiting for”.
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